Lewis Hamilton Unveils Exciting New Business Venture with Proud Announcement as F1 Legend

LEWIS HAMILTON has shared a “proud” announcement regarding the launch of his new business endeavor.

The Formula One icon has faced challenges replicating his success with Mercedes while at Ferrari.

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Hamilton is now aiming for a significant breakthrough outside the racing arena.

So far, he hasn’t reached the podium with his new team.

Things took a turn for the worse recently as he crashed out of the Dutch Grand Prix.

With expectations high, Hamilton will be looking to perform at Monza for the Italian Grand Prix.

Currently, he trails leader Oscar Piastri by 200 points after nine races.

Meanwhile, the seven-time world champion has introduced a new business initiative.

He has various interests, including a film production company, Dawn Apollo Films, a fashion brand, and Almave, his non-alcoholic tequila line.

Hamilton has informed fans that Project 44, his organization managing all his career and business endeavors, has been rebranded to Lewis Hamilton Ventures.

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He expressed his excitement about the future of his enterprise in a statement.

He remarked: “I’m proud to introduce you all to LEWIS HAMILTON VENTURES, the organization (formerly known as Project 44) that encompasses and manages every facet of my career and business pursuits.

“While my primary focus remains racing, this dedicated team supports me in achieving results and managing all off-track activities.

“We have seen growth over the past 18 months, and this re-launch underscores our dedication to excellence, growth, and continuous learning.

“I’m thrilled with the team I’ve assembled.

“Their commitment and focus truly inspire me, and I look forward to what more we can accomplish together.”